Fabian Messer
Creative Director & BranD StraTegist
at Positioner SA
Fabian fosters the development of hospitality brands across the globe. He works with the hotels in close partnership to position them in a distinctive way which is true to their DNA, and then executes the positioning & brand strategy across every step of the guests’ journey. His work touches on all facets of the hotel concept, from product, service and experience to branding, communications and marketing.
FABIAN MESSER HOSPITALITY CREATIVE
FABIAN MESSER HOSPITALITY CREATIVE
Creative Director & BranD StraTegist
As former Creative Director and Head Strategist at Positioner SA, Fabian Messer fosters the development and activation of hospitality brands across the globe. He works with the hotels in close partnership to position them in a distinctive way which is true to their DNA, and then executes the positioning & brand strategy across every step of the guests’ journey. His work touches on all facets of the hotel concept, from product, service and experience to branding, communications and marketing.
NEWS
After ten years of driving brand growth and innovation at Positioner, Fabian is embarking on a new chapter. He left Positioner to establish his own venture focused on brand development and activation. The foundation of his new company «FERUS» is currently underway, and whilst the setup is being finalised, Fabian can be directly reached for collaborations at hi@fabianmesser.com. Stay connected and informed by signing up for the newsletter, where we’ll share exciting updates as they unfold (scroll down).
WAY of Working
Logos, colours, fonts, designs… These are part of branding work, but they’re just one piece of a larger puzzle.
Fabian’s jam is to make individual hotels or boutique groups and their related industries genuinely experiential – creating how a brand looks, sounds, thinks, feels and behaves.
That starts with a brand’s positioning, visual and verbal identity and continues with co-creating products, services, experiences and partnerships that allow guests to experience your brand as fully as you intended.
Whether a hotel is starting from scratch or reinventing itself, Fabian’s work takes one of two approaches: bold and unconventional or classic and subtle. He can be wild when wanted – and naturally gravitate towards partners who are completely open to collaboration – but more neutral when needed as we recognise the value of tradition and custom.
Whichever approach you take, the partnership adopts three perspectives: yours (your ideas, values and visions), your customer’s (their needs and non-negotiables), and your world’s (the market needs and situation, and the trends shaping; both the short and long term). This three-pronged perspective ensures your brand strategy is balanced, flexible, and robust.
A hallmark of Fabian’s work is attention to detail and differentiation that stands you out from the crowd. He’s not here to do what everyone else does.
This is one reason why Fabian will not run on an agency model. Instead, he orchestrates a network of creators and makers, drawing on the very best talent that’s right for your brand. This makes every execution fresh and energetic.
Sound like something you want to get on board with?
Your move ;-)
PROJECTS
Fabian seamlessly blends reimagining and advancing identities for brands like FORESTIS Dolomites, Gstaad Palace, Grand Hotel Miramare, Belvedere Bellagio, and SCHLOSS Zermatt crafting each to uniquely resonate in the market.
